How Twitter's Blue Tick Costed Firms Billions of Dollars

How Twitter’s Blue Tick Costed Firms Billions of Dollars

Businesses join social media to establish credibility among their users and prospective customers. When a company posts updates from their verified social media platform, we consider it authentic. But imagine a fine day when Pepsi tweets – Coke is better.  A giant pharmaceutical company tweets – Insulin is free!  And Nestlé tweets – We steal …

How Twitter’s Blue Tick Costed Firms Billions of Dollars Read More »