India’s investment landscape is witnessing a significant shift. Over the past 10 years, gold investment in India has become more accessible and popular through digital platforms, Gold ETFs, and silver coins. This demand is being driven by a mix of retail participation, central bank buying, and the need for a geopolitical hedge.
Let us understand in detail the nearly 60% rise in gold since the last Akshaya Tritiya and assess whether Akshaya Tritiya 2026 could present a major investment opportunity.
What’s Happening?
In 2026, gold prices saw a record surge ahead of Akshaya Tritiya. Prices have risen by nearly 60% since the last Akshaya Tritiya. On 15 April last year, the price of 10 grams of gold stood at Rs 95,500, which had climbed to around Rs 1,57,450 on 18 April this year. On MCX, gold is currently trading in the range of Rs 1,54,500–Rs 1,55,000. Since the beginning of 2026, MCX gold has gained around 8%, or approximately Rs 12,000.
Last week alone, gold rose 2% while silver increased by 4%. This surge has been driven by uncertainty around the Iran conflict, rising oil prices, and concerns over interest rate movements. Continued buying by central banks, strong global ETF inflows, and sustained retail demand have further supported gold prices.
Change in Buying Pattern
Ahead of Akshaya Tritiya, demand for gold remains strong across both online and offline channels, but the buying pattern has clearly evolved. On online platforms, demand for gold jewellery has doubled compared to last year, silver demand has increased 2.5 times, and coins have seen a twofold rise. Additionally, demand for fine jewellery has doubled, while precious jewellery has grown by 3.7 times.
In the offline market, demand remains stable but cautious. Due to elevated prices, most purchases are happening in the Rs 60,000 to Rs 80,000 range. As mentioned in Hindu Business Line, according to KISNA Diamond and Gold Jewellery CEO Parag Shah, Akshaya Tritiya contributes around 15–18% to the company’s annual revenue. Transactions involving old gold exchanges have increased by up to 25%. Consumers are also shifting towards lightweight, designer, and diamond-studded jewellery.
Gold vs Digital Options
Despite high prices, demand for gold has not declined, rather, investment strategies have evolved. Investors are increasingly opting for lightweight 24K gold and 999.9+ purity silver coins and bars instead of heavy jewellery. To avoid making charges and storage concerns, Gold ETFs and Silver ETFs are gaining popularity. In January 2026, Indian Gold ETFs recorded inflows of Rs 24,040 crore, marking a 106% increase.
Experts recommend viewing gold as a hedge rather than a short-term trading asset. According to Money Control, Tata Mutual Fund noted that price corrections can offer good entry opportunities for gold investments. According to MMTC-PAMP MD Samit Guha, participation during Akshaya Tritiya is expected to remain steady, with consumers increasingly adopting a long-term wealth preservation approach.
What Does It Mean for Investors?
This sharp rise in gold prices is a positive signal, but it calls for a cautious approach. Gold has now become an important part of a portfolio, not just as a festive purchase, but as a hedge against uncertainty. Investors who buy on dips and maintain a disciplined allocation strategy may benefit over the long term. Those opting for digital avenues like ETFs can potentially improve returns by saving on making charges. Overall, gold continues to offer stability during periods of market volatility.
What’s Next?
Looking ahead, the outlook for gold remains positive. Central bank buying has doubled over the past decade, and rising global debt along with geopolitical tensions could continue to support demand.
According to Money Control, Vandana Bharti, Commodity Research Head at SMC Global Securities, believes gold prices could reach around Rs 2 lakh by the next Akshaya Tritiya. However, a strong US dollar and rising bond yields may exert some pressure in the near term. Investors should focus on a long-term approach and consider investing on dips. Overall, FY26 reinforces gold’s role as a strong hedge in uncertain times.
Disclaimer: This article is for educational and informational purposes only and does not constitute investment advice or a recommendation to buy or sell any securities. The companies mentioned are cited as examples within the context of market developments. Investors are advised to conduct their own due diligence and consult their financial advisor before making any investment decisions.
Investments in the securities market are subject to market risks. Read all related documents carefully before investing.
