Meesho’s IPO – another major public offering has brought not just the IPO market back into the spotlight, but also India’s e-commerce sector, especially the value-based e-commerce segment. India’s retail market is expanding rapidly, driven by rising consumption, digital adoption, and growing organised retail penetration. Within this transformation, value-based e-commerce is emerging as the strongest growth engine. With India’s fragmented supply base, affordability-led demand, and a rapidly growing online shopper base, value-focused platforms are not only scaling faster but also reshaping the future of India’s online retail.
Let us understand the value chain through an infographic and see why value-based e-commerce is growing, and whether this trend is unique to India or globally accepted.
Wrapping Up
Value-based e-commerce is set to dominate India’s next phase of online retail growth. With rising penetration in non-electronics categories, a booming shopper base from tier-2/3 cities, and rapid margin expansion, this segment is positioned to shape the future of India’s digital commerce. As affordability, trust, and accessibility become the core of India’s retail landscape, value-driven platforms will lead both scale and profitability in the years ahead.
*The companies mentioned in the article are for information purposes only. This is not investment advice.
*Disclaimer: Teji Mandi Disclaimer
